Tuesday, August 23, 2011

WHAT ARE WE ENCOURAGING IN OUR FASHION INDUSTRY?

I have been following the Nigerian fashion industry for a while and as much as I love it this is what I have noticed.

We are celebrating and encouraging mediocrity.

With all the Nigerian designers ( and I use the word loosly) scampering to put a high value on their clothes which are sub par at best, poorly finished garments being shown on the runway, and being sold as well, it's just ridiculous ( no one in their right mind is going to buy them when we have tailors).

And what has happened to creativity? Fashion is an art form, a means of expression. You are only a designer if you create not if you pirate.

We should not be scared to express ourselves as Nigerian (and I don't mean by just using ankara).

There are a few people that are constantly trying to reinvent their brand while still maintaining their signature. LDA, Deola Sagoe in my opinion are the 2 most exciting designers in Nigeria. JBL is great as well in her execution and finishing.

The other"designers" terribly fall short.

We need to push ourselves harder in order to create a market for this industry in our country. There are over 150 million people in this country and less than 1% of the population subscribes to the Nigerian fashion industry.

How about something for our weather like stylish rain coats, umbrellas, and boots for the rainy season?
How about cardies and light jackets for when it gets a little chilly?

Please let me know your thoughts on the Nigerian fashion industry.

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